I'm seeing quite a few ads these days for Spidertech http://www.spidertech.com/ which seems to be a brand of pre-cut, die cut kinesiology tape. Most of the ads I see these days show a cyclist with a bright blue tape X over what looks like the general LCL area.
The only previous exposure to kinesiology tape is from ads that show beach volleyball players with X-ed up shoulders. Those tape applications did not look as fashion-forward as the current cycling ones.
So...what is it and what can I do with it? Is it a fancy placebo? Is it like embrocation - only euro cyclists see the benefit? Is it actually useful? How extensive is the physiology knowledge required to use it? Is it as simple as 'put it where it hurts'? Do you put it on after you feel the hurt? Do you put it on before you feel the hurt?
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